August 15, 2024

Featured News

Streaming Media Connect Sneak Preview: Hat Trick - Delivering Live-Streaming Experiences that Scale, Perform, and Engage

On Tuesday, August 20, leading streaming consultant Nadine Krefetz will moderate the panel "Hat Trick: Delivering Live-Streaming Experiences That Scale, Perform, and Engage." Live streams at scale offer great payoffs for fans and brands alike for all kinds of events, from sports to concerts and festivals. Effective streams deliver personalised, interactive experiences that traditional broadcasts can't match. A panel of industry experts from DAZN, AWS, B Live, and Infinitive will delve into the ongoing challenges of delivering great streams at scale in 2024.

Short Cuts

The State of Ad-ID in CTV and Streaming

Launched by the IAB Tech Lab's Advanced Television Systems Committee and designed to "provide standardsed identity management for ad creatives" through metadata, Ad-ID is designed to bring streaming ad insertion—particularly for live events—out of "the Wild West," according to Paramount's Jarred Wilichinsky, and to stop, among other things, the mindless repetition of ads that drags down so many streaming experiences. Wilichinsky, Roku's Charlie Goodman, JWP's David Palomento, Akamai's Peter Chave, and Infinitive's C.J. Leonard weigh in on Ad-ID's progress and its potential impact on the streaming ecosystem in this discussion with Reality Software's Nadine Krefetz at Streaming Media NYC.

Industry News

Magewell Announces Massive Feature Update and New Pricing for Director Mini All-in-One Production and Streaming System

Version 3.0 update offers more than 50 enhancements, while price reduction makes Director Mini affordable for an even broader array of users