September 12, 2024

Featured News

What Google Chrome's Cookie Apocalypse Means for Streaming Advertising

For some publishers, third-party cookies enable the targeting that differentiates web-based ads from broadcast ads. If you lose the ability to target, you lose the benefit that delivers greater efficiency to marketers and increased CPM on your ad inventory. In this article, I'll cover Google's proposed actions regarding third-party cookies, the status of those plans, who this impacts, and what advertisers and publishers can do to mitigate this impact.

Spotlights

Interview with Alexander Leschinsky, CEO and Co-Founder, G&L Systemhaus

Alexander Leschinsky talks content provenance, authenticity, C2PA and and DRM

Short Cuts

Who’s Watching? How CTV Publishers Measure Viewership for Buyers

How do CTV publishers deliver credible and actionable performance metrics to the buy-side brands that support them? Estrella MediaCo's Christina Chung, Vevo's Julie Triolo, and TVREV's Alan Wolk discuss the current challenges publishers face in measuring and communicating CTV performance to buyers in a clear and common language and the growing role of metadata in delivering usable metrics in this clip from Streaming Media Connect 2024.

Where Streaming Measurement Isn’t Measuring Up

The lack of consistent measurement tools, metrics, and standards across multiple platforms continues to limit the success of streaming ads and frustrate content publishers looking to deliver optimal experiences to advertisers and end users. TVREV's Alan Wolk, Vevo's Julie Triolo, Estrella MediaCo's Christina Chung, Advertiser Perceptions' Erin Firneno, and Mad Leo Consulting's C.J. Leonard discuss the current challenges facing OTT and CTV publishers and advertisers alike in this clip from Streaming Media Connect 2024.

Industry News

Channel 4 and Yospace extend partnership, marking a decade of innovation in OTT advertising

The dynamic ad insertion expert will continue to play a pivotal role in monetising content on the Channel 4 app, the UK's largest streaming platform with over 30 million registered users

Iris and Telycam Join Forces to Deliver Unprecedented Cloud-Based Camera Control

This new partnership features integration of Iris directly into Telycam cameras, enabling full real-time management from anywhere in the world

Bitmovin announces the availability of its VOD Encoding on Akamai Connected Cloud to deliver high-quality video experiences.

Bitmovin, a leading video streaming software provider, has launched its VOD Encoder on Akamai Connected Cloud. This collaboration aims to enhance and optimize both companies' products, benefiting organizations that want to deliver high-quality, on-demand

Eluvio Launches European Business Expansion and Full Stack Solution for Premium Video Streaming and Monetization at IBC 2024

--- Launches commercial and operations team in Europe to support regional expansion and highlights newest Content Fabric users and partner initiatives with Telstra, Bedrock, EPCR, Videon and more --- Showcases the new Casablanca Release for transformatio

Zixi Announces Appointment of Marc Aldrich as Chief Executive Officer

Aldrich brings an extensive background in growing media technology businesses Outgoing Zixi CEO Gordon Brooks will remain active as Executive Chairman

Harmonic Drives Innovation with New Game-Changing Capabilities for Its Market-Leading VOS Software and SaaS Solutions

SAN JOSE, Calif. — Sept. 10, 2024 — Harmonic (NASDAQ: HLIT) today announced that it will unveil groundbreaking new features for the company’s VOS® family at IBC2024, enabling simpler video streaming and broadcast delivery, increased monetization and eleva

TOD by beIN MEDIA GROUP Partners with Harmonic to Enhance Live Sports Streaming in the MENA Region

Harmonic’s VOS360 Media SaaS to Enable TOD with Low-Latency Live Sports Streaming with Superior Video Quality