September 26, 2024

Featured News

Fandom Study Finds 80% of Consumers Rank TV, Movies & Video Games Higher Than Music & Sports as Leisure Time Activities

In an increasingly busy world, consumers flock to entertainment and gaming over other interests including music, food and cooking, sports, and travel. A new study from Fandom, The Power of Me Time, explores the reasons behind this trend through three key factors - Dominant Passion Points, Emotional Impact, and Engagement - while also highlighting what these insights mean for brands and marketers.

Blog

Want to Assemble an Advanced TV Tech Stack? Keep it Independent

Suvadip Choudhury, Director, Platform and TV Development at Alliant, looks at the three critical pieces that advertisers need for diving into the world of CTV: data, media, and measurement. For each of these, advertisers should look to work with specialists, rather than one company that provides all of them. The reason is that it doesn't make sense for the media and data providers to grade their own homework with measurement.

Short Cuts

How Can Publishers and Advertisers Monetise Roku’s Platform?

Head of Roku Exchange Charlie Goodman and Future Today Marketplace VP Tim Ware discuss the opportunities and the challenges of monetizing the Roku Channel and Exchange for programmers, distributors, and advertisers alike in this clip from their panel at Streaming Media Connect 2024.

Industry News

Reticulate Micro Demonstrates First-ever Live Video Streaming over MUOS Network for a U.S. Army Special Operations Organization

Demo Showcased VAST™ Video Throughput, Augmenting MUOS SATCOM for Mobile Forces

Witbe to Preview New Virtual NOC and Latest Video Testing Technology at SCTE TechExpo 24

At SCTE TechExpo 24, Witbe will showcase the power of its automated testing and proactive monitoring technology. At booth 1612, attendees will see the benefits of Witbe’s comprehensive technology suite for cable video service providers and set-top box ope