October 17, 2024

Featured Articles

Rebundling Fatigue, Ad Tolerance on the Rise, Says TiVo Video Trends Research Report

We're here to parse a new market report from TiVo called "Q2 2024 TiVo Video Trends Report: North America Consumers Getting Smarter as Fatigue Sets In Amidst the Re-bundling Marathon." The title is a mouthful, and the research doesn't deliver on everything it promises.

Blog

CTV Conversations from Advertising Week 2024

CTV ad spending continues to soar, and it was clear at this year's Advertising Week New York that CTV is no longer just a growing channel, it's a critical part of the advertising ecosystem. With cord-cutting on the rise and average daily CTV viewership for U.S. adults expected to exceed two hours in 2024, the industry's focus on CTV is well-justified. But beyond the numbers, the conversations during the event reflected key challenges and opportunities for brands as they navigate this fast-evolving space.

Industry News

castLabs achieves OM SDK certification by IAB Tech Lab

castLabs receives Open Measurement Software Development Kit (OM SDK) integration certifications for Mobile App and Web Video by the IAB Tech Lab.

Amagi and Phenix Partner to Bring Next-Gen Low Latency and Seamless Ad Insertion for the Ultimate Viewer Experience

Bitmovin Complements the Partnership With Its New Player Web X, Guaranteeing Seamless, Crystal-Clear Video Playback

TAG Keeps Customers Ahead of the Technology Curve with Major Investment in Expanded R&D Team Including AI Specialist

TAG Keeps Customers Ahead of the Technology Curve with Major Investment in Expanded R&D Team Including AI Specialist

Miri Technologies Launches X510 Bonding Network Router to Enable Fast, Resilient Internet Anywhere for Live Streaming and More

Debuting at NAB Show NY, innovative dual-cellular router combines up to seven wired, Wi-Fi, satellite and mobile internet links to withstand service disruptions and increase speed