November 07, 2024

Featured News

Pluto TV Announces New Partnership With NBCUniversal

Pluto TV partners with NBCUniversal Global TV Distribution to expand its content lineup in the UK and Canada.

Sneak Preview: Measurement Matters - Delivering Better Audience Data to Streaming Advertisers

On Thursday, November 14, industry thought leader Erin Firneno will moderate the panel "Measurement Matters: Delivering Better Audience Data to Streaming Advertisers." The promise of streaming as a boon to advertisers has always been its potential to help them target audiences more precisely by delivering more substantive audience data than broadcast can offer. But even as streaming's audience share has grown to justify substantial migration of CTV ad dollars from broadcast to digital, when it comes to quantifying audiences and measuring engagement, the lack of consistent and easily translatable measurement standards—not to mention the sheer number of measurement options—continues to frustrate ad buyers. How can streaming move toward the proposed "single source of truth," or is that even the answer? Confirmed panelists include experts from Vevo, Warner Bros Discovery, and Revry.

Featured Articles

Review: Magewell Director Mini 3.0

All-in-One (AIO) live production devices leverage the latest mobile CPU and GPU power and integrated capability, with real hardware connections for multiple HDMI ports, ethernet, headphones, audio input, and more—all from one manufacturer so there's just one update cycle to track. Magewell recently came out with the 3.0 update to their Director Mini AIO production tablet (Figure 1), and they are pushing the envelope with what these little powerhouses can do.

Industry News

Talkie Fiber Partners with FAST Channels TV to Launch Watchie TV, a New Ad-Supported Streaming Platform, and Seeks ISP/Telco/Cable Partners for Broader Deployment

Talkie Fiber is thrilled to announce the launch of Watchie TV https://watchie.tv/ , a Free Ad-Supported Streaming TV (FAST) service tailored to fiber-to-the-home clients seeking a no-cost TV option. With an increasing number of rural Maryland clients opti