November 28, 2024

Featured News

Brightcove Sold for $233m, Akamai Swoops in for Edgio, and Harmonic Raises For Sale Sign

Brightcove, the Technical Emmy-winning video platform vendor, has been sold to app developer Bending Spoons for $233 million. After filing for Chapter 11 bankruptcy in September select assets of CDN Edgio were picked up by Akamai last week. And a company with a "for sale" sign to watch is Harmonic.

Blog

CTV Ad Buyers Think They Want Show Title Data, But They Don’t

Brands are clamoring for one signal above all else: show title data. CTV represents the merging of digital-era granular targeting and TV programming's deep engagement. It's no surprise that ad buyers would want to mimic the TV advertising practice of going after specific programs that draw big audiences. Yet, when it comes to CTV, show-title data isn't the answer that advertisers want it to be. 

Short Cuts

What Kind of Audience Data Are CTV Advertisers Looking For?

Content is king, but when it comes to monetizing CTV advertising campaigns and maximizing their effectiveness, it's secondary to the data and metrics that guarantee that their marketing efforts are connecting with the right audiences. In this clip from Streaming Media Connect 2024, Warner Bros. Discovery's Daniel Trotta, Revry's Damian Pelliccione, and Advertising Perceptions' Erin Firneno discuss real-world examples of how CTV content providers and aggregators can provide specific analytics and metrics that deliver real value to their advertising partners.