January 30, 2025

Featured News

Is This the End of the CDN As We Know It?

Recent news, like the shuttering of Edgio, signals to many the imminent death of traditional content delivery networks (CDNs). But does it really? CDN Alliance Chair Mark de Jong shares his take.

Sneak Preview: Will Programmatic Advertising Overtake Brand Advertising in 2025?

On Thursday, February 27, Alan Wolk, one of the industry's most influential thought leaders, will moderate the Streaming Media Connect debate "Will Programmatic Advertising Overtake Brand Advertising in 2025?" The ability of digital media advertisers to deliver targeted messages through automated platforms—aka programmatic advertising—has enabled them to buy audiences, rather than space or time as in traditional brand advertising. In streaming and CTV, this creates the potential for substantially lower CPMs. But such a hands-off approach also raises considerable brand safety concerns, and its effectiveness remains comparatively untested. So, is the programmatic ad revolution really upon us? Confirmed debate panelists include leading industry figures from Roku, Philo, Vevo, and Fremantle.

What to expect from FAST in 2025

The rapid growth of FAST channels in 2024 shows no signs of slowing, with ad-supported streaming set to dominate as its popularity rises worldwide and the gap between ad-supported and ad-free tiers widens. But with the space evolving so quickly, one question lingers: how long can this momentum last? FAST Channels TV has just released its What to Expect from FAST in 2025 Trends Report, and Russell Foy, CEO of FAST Channels TV, outlines how FAST platforms can remain competitive in this rapidly developing streaming space.

Industry News

Bitcentral Welcomes John Kennedy to Board of Directors

Visionary marketing leader and Fortune 100 veteran brings decades of experience to support continued strategic innovation and growth.

Bitcentral Welcomes John Kennedy to Board of Directors

.