February 20, 2025

Blog

Adopting IPv6 Will Improve CTV Advertising

IPv4 is the current IP address protocol and it's very limiting for advertisers. It bundles many devices into a single address. IPv6 has existed for years, but has not caught on because there wasn't any business pressure to switch over to it. With advertisers looking for more precision, now is the right time to make the switch. TrueData's VP of products David Berman explains why IPv6 is a meaningful improvement and what it can do for the advertising industry.

Why Your Desire for Free TV Could Cost You

As more users turn to unauthorized streaming sites to bypass subscription paywalls, cybercriminals are exploiting this demand through deceptive tactics. From malware-laden downloads disguised as media players to fake CAPTCHA verifications that silently execute malicious scripts, these attacks turn unsuspecting viewers into easy targets. This article, written by lead cybersecurity analyst Josh Taylor at Fortra, breaks down how these schemes work, their impact on users and the streaming industry, and steps media companies can take to protect their platforms and viewers from evolving threats.