March 13, 2025

Blog

Digging into CTV’s 3 Biggest Challenges in 2025

CTV advertising will dominate most brands' media plans in the next 2-3 years, yet major challenges persist. Suvadip Choudhury of Alliant talks about achieving scale, precision targeting, and the lack of overall education holding buyers back, but he also argues that there is light at the end of the tunnel.

Short Cuts

Pros and Cons of Programmatic Advertising

In this clip from their spirited debate moderated by TVREV's Alan Wolk at Streaming Media Connect 2025, Philo's Aulden Kaye Yi makes the case for monetizing CTV content through programmatic advertising and launching effective advertising campaigns through programmatic platforms, and goes point-counterpoint with Vevo's Melissa Sofo and Fremantle's Laura Florence over brand safety concerns, content-matching, and more.

AI Hallucinations and Training Your LLM Like a New Puppy

Generative AI hallucinations are real and cause for constant vigilance, but as media and AI strategist Andy Beach points out in this discussion with Ring Digital's Brian Ring at Streaming Media Connect, the large-language models that power Gen AI are only as good as their training, and they'll always try to give you what you want (just like a new puppy) rather than generating content that is accurate and ethically sound unless you train them properly in this early-days era of LLMs at work and in action.

Industry News

Bitcentral to Showcase AI-Powered Innovations for Smarter Media Workflows at NAB Show 2025

Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation

G&L Systemhaus develops next-generation streaming platform for the European Parliament

The EU thrives on linguistic and cultural diversity. Now, speeches in their original language can be immediately captured and shared in Spanish, Latvian, or any other EU language.

3SS Launches 3Ready Hero to Help Telcos and Pay-TV Operators Increase Satisfaction and Engagement with Conversational UI

3SS has created an entirely new user interface and platform specifically for telcos and pay-TV operators to enable meaningful human-like conversational interactions using voice or text that work seamlessly with any Android TV Custom Launcher.