March 27, 2025

Featured News

Streaming Viewers Are Willing to Accept Ads, But Not If They're Paying for it, Tubi Finds

As more and more streamers pile into advertising led subscription services there are signs of a potential backlash among consumers with nearly 80% agreeing that if they're paying for a streaming service, they expect no ads at all. That's according to a new survey by Tubi, which also found that nearly half of Gen Z viewers found ads that seem misaligned with their own preferences to "significantly disrupt" their enjoyment of the streaming experience.

Featured Articles

The State of Media & Entertainment Streaming 2025

Not unexpectedly, 2024 saw a slowing down in the rapid user acquisition that entertain­ment streaming platforms enjoyed in pre­vious years without the influx of new plat­forms and the boost in subscriber numbers gained during the pandemic.

Spotlights

Interview with Tassilo Raesig, CEO, MainStreaming

In this interview, MainStreaming CEO Tassilo Raesig discusses the ongoing challenges facing global CDN services in their efforts to deliver broadcast-grade streams that meet client expectations for performance, scale, and monetisation.

Short Cuts

How Google and Vevo Leverage AI-Enabled Localisation for Saving Costs and Driving Revenue

The case for AI-based content localisation is typically made in terms of how it streamlines localisation initiatives and dramatically reduces costs, particularly for smaller publishers that might not be able to reach into other markets without it. In this clip from Streaming Media Connect 2025, execs from two larger operations, Google Cloud's Albert Lai and Vevo's Natasha Potashnik, share with IntelliVid's Steve Vonder Haar not only the cost savings opportunities but also how AI-enabled localisation can drive new revenue opportunities as well.

Industry News

Witbe Brings Post-Device Video Monitoring Innovation and Groundbreaking Technology for End-to-End Visibility to NAB 2025

Witbe (Euronext Growth – FR0013143872 – ALWIT), a leader in post-device monitoring and automated testing technology for video service providers, is set to bring its latest groundbreaking innovations to the 2025 NAB Show, April 6-9 (booth W2459). The compa

MPTS unveils 2025 seminar programme

The UK’s largest event for the broadcast media, production and technology industry has unveiled its first set of sessions and speakers, which will form its most comprehensive programme to date, with more than 350 speakers taking to the stage across eight

Harmonic Expands XOS Advanced Media Processor to Elevate Video Delivery

Bold New Capabilities Include AI-Enabled Closed Captioning, Streamlined Primary Distribution and Support for DTV+

Tribal Ready Partners with Synamedia to Deliver Empowering Video Services to Native American Communities with Synamedia Senza

Using the innovative Synamedia Senza platform, Tribal Ready, a Native-owned Public Benefit Corporation dedicated to advancing Tribal Sovereignty and digital equity, and Synamedia have partnered to provide groundbreaking video services for tribal communiti

MediaKind strengthens leadership team with appointment of Cory Zachman as CTO and Shahar Bar as SVP Product & Marketing

Zachman advances from SVP of Engineering & Services to CTO, reinforcing MediaKind’s commitment to cloud-native innovation and AI-driven video optimization for live and on-demand services. Bar brings proven track record in product innovation and strategic

ZDF-Mediathek Becomes a Streaming-First Platform: Axinom Enables ZDF’s New Streaming Architecture

Axinom played a key role in transforming ZDF-Mediathek into a streaming-first platform as part of a consortium led by JAKALA. The new architecture eliminates reliance on linear TV, creating a scalable and future-proof streaming service. Axinom's Mosaic po

LTN and Lumen transform premier sports events with live production partnership

Joint offering provides tier-one sports leagues and broadcasters including RTL Deutschland with low-latency, high-bandwidth connectivity and real-time content enrichment services to maximize monetization

Magewell to Showcase Newest Innovations at 2025 NAB Show in Stand N1971

Several new products in USB Capture and Pro Convert lines will be unveiled