April 10, 2025

Featured News

NAB 2025: Performance Storytelling in the CTV Era

On April 7 at NAB 2025's Streaming Summit, conference chair Dan Rayburn and LG Ad Solutions CMO Tony Marlow squared off in a fireside chat on "Performance Storytelling in the CTV Era." From the outset, Marlow declared, the challenge and the goal LG Ad Solutions sets for itself is to "monetise CTV premium ads from the moment you turn on your TV."

Wowza CEO Krish Kumar talks Product Strategy, Enhanced Analytics, and AI for Encoding and Metadata

In November 2024, Wowza appointed Krish Kumar CEO. Understanding where Kumar plans to take Wowza is critical to all those whose businesses touch streaming video. To learn more about Krish and Wowza's future direction, contributing editor Jan Ozer interviewed him about ten days before NAB 2025.

NAB 2025: AI and the Three Bears

It's surely no surprise that a lot of companies at NAB are talking about including AI or Gen AI in the latest product releases. The challenge is to find companies whose AI implementations are driving the product vs. those that are just window dressing. Invariably, with some the proportion of AI hype to substance is too much, too little, or just right.

Featured Articles

The State of the Video Codec Market 2025

HEVC rode the 4K/HDR wave to success, but AV1, VVC, and LCEVC lack an equivalent killer app. With CDNs racing to the bottom on pricing and new royalty pools threatening to increase costs, codec adoption is no longer just about technical merit—it's about survival. These are the issues I'll explore in this article.

Industry News

Hearst Television Leverages Triveni Digital and Harmonic Technology to Activate Statistical Multiplexing in All ATSC 3.0 Lighthouse Stations

Innovative Solution Optimizes Bandwidth Efficiency and Video Quality for NEXTGEN TV Broadcasts

Harmonic Spotlights Industry-First Playout-to-Delivery Solution at the 2025 NAB Show

Harmonic (NASDAQ: HLIT) today announced industry-first innovations to its comprehensive playout-to-delivery solution, empowering broadcasters and content owners with streamlined media workflows, optimized control and significant cost savings. Harmonic’s p

MTN Group and Synamedia Partner to Develop Pan-African Streaming Platform

MTN and Synamedia are partnering to develop a new pan-African streaming platform tailored for mobile and fixed broadband subscribers