Agama and Al-Falak Contracted by Etisalat for Improved Customer Experience

The Middle East’s largest telco is implementing an Agama solution to assure optimal IPTV and OTT service quality, improve operational efficiency and increase customer understanding

Linköping, Sweden(23 Apr 2015)

Agama Technologies, the video service quality assurance expert, today announced it has been selected by Emirates Telecommunications Corporations (Etisalat), the leading telecommunications operator in the UAE with almost 11 million customers, to provide a comprehensive solution for video service quality and customer experience monitoring, assurance and analytics. Agama secured the deal together with its regional business partner Al-Falak, a leading IT and communications solution provider in the Middle East.

Etisalat is the Middle East’s largest operator and also a pioneer in next-generation networks for both fixed-line and wireless services. With the ambition to improve the customer experience of its IPTV and OTT services, Etisalat is implementing Agama’s DTV Monitoring Solution covering the end-to-end video distribution infrastructure; from head-end down to end-user devices, such as set-top boxes, smart phones and tablets. This solution provides transparency, awareness and insights that will support Etisalat to work in a fact-based way, across departments and workflows, to assure optimal service quality, improve operational efficiency and increase customer understanding.

“Etisalat appointed us as a trusted local systems integrator to implement a complete solution for the monitoring, assurance and analytics of its video services,” says Ahmed Gabr, Regional Manager at Al-Falak. “We naturally turned to Agama to deliver the solution, as it is the industry specialist in this field and we are confident that it will provide the best possible support system to Etisalat. This deal reinforces Al-Falak’s position, as we extend support to the region’s telecoms operators in adapting their networks to deliver video over IP networks. We look forward to working closely with both Etisalat and Agama on this project, and many such future assignments.”

Mikael Dahlgren, CEO at Agama Technologies, adds: “We are delighted to have been awarded this significant contract together with our partner Al-Falak. The provided solution, combined with our extensive experience, will empower Etisalat’s internal processes such as incident handling, systematic elimination of underlying problems, change management and customer support, with a transparency that ultimately will result in drastically lowered OPEX and improved customer satisfaction.”

Agama has the industry's most comprehensive offering for assuring multiscreen video deployments. Agama is showcasing its complete solution at the industry trade show TV Connect 2015 in London on April 28–30. Visit stand 72 for a live demonstration of cutting edge QA for OTT, IP and cable video services; and, to learn how to easily create the actionable insights that help to efficiently manage service quality and customer satisfaction.


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About Al-Falak Electronic Equipment & Supplies Company
With over 35 years of experience, Al-Falak is focused on delivering telcos and enterprise IT solutions through a network of offices and trained technical personnel throughout the Middle East. The company's portfolio of business partnerships includes leading solution and software providers, hardware and consumable manufacturers, business consultancy firms and implementation specialists. For more information, visit www.alfalak.com.


About Agama Technologies
Agama Technologies provides next-generation quality assurance and monitoring solutions for digital TV and video services. As the first company to provide complete and proven end-to-end, multi-metric monitoring solutions, Agama continues to pioneer and innovate. TV operators and service providers worldwide rely on the established Agama DTV Monitoring Solution for systematic improvements of service quality and customer satisfaction, whilst lowering operational costs and reducing churn. For more information, visit www.agama.tv.