Blackbird Signs Deal with CBS Sports Digital for Fast, Agile, and Efficient Cloud-Native Produciton

London(23 Aug 2021)

Blackbird plc (AIM:BIRD; OTCQX:BBRDF), the developer and seller of a video editing platform, Blackbird, today announces a signed deal with CBS Sports Digital for cloud video production.

CBS Sports Digital will deploy Blackbird for professional, collaborative and scalable cloud video editing and publishing of sports content. Accessing Blackbird through a browser, CBS Sports Digital editors will have the ability to access live and file-based content for editing and enriching of content.

Deployed within CBS Sports Digital’s cloud infrastructure, Blackbird will remove the need to travel to a facility and also eliminate the need to transit material to and from multiple local storage environments.

A division of ViacomCBS, CBS Sports Digital creates and distributes industry-leading sports content across a variety of platforms to audiences around the world.

Blackbird drives awareness and efficiencies for brands in the sports, news, entertainment and enterprise sectors. Customers include Tata Communications, EVS, BT, Univision, IMG, Deltatre, Sky News Arabia, A+E Networks, NHL, Eleven Sports, Riot Games, the U.S Department of State and 69 local US news stations with TownNews.