Diagnal Launch at IBC Enables European Internet TV Operators to Gain and Retain Customers at Scale
Hong Kong(24 Aug 2017)
Diagnal (IBC stand 14.N02), specialists in technology solutions for Internet TV service providers, today announced that it is to debut at IBC this year and will also showcase its most ambitious product yet, the Diagnal Engage platform. This new platform enables data driven personalised marketing programmes at scale for Internet TV operators using both social media and direct communications to drive subscriber numbers and minimize churn.
Diagnal has experienced good growth in Asia over the last two years, helping content studios and broadcasters in the region to launch their own branded Internet TV services. Diagnal is now launching into Europe, where it will bring its learnings and innovative technologies to enhance Internet TV operators throughout the region.
Diagnal enables Internet TV services to launch more quickly by taking a whole product perspective, helping customers from UIUX design through to applications development and systems integration. Post service launch, Diagnal also offers software platforms that enable clearer insights through big data analytics and improved audience engagement through to smarter targeted marketing campaigns.
Diagnal solution offerings on show at IBC, are:
- IMAGINE - A proven UIUX design methodology that enables you to get from concept to development ready design
- CREATE - Applications Development and Systems Integration solutions that help you launch an Internet TV service on time and ready to scale - encompassing fully featured video players, applications and middleware
- KNOW - Event tracking and big data analytics to provide a 360-degree view of how your digital media business is really doing. Provides the insights needed to make better decisions.
- ENGAGE - Drive user acquisition, ensure revenue conversion, improve customer retention with highly targeted campaigns running on an innovative marketing platform.
"We've been delivering kick-ass products from the get go throughout the challenging APAC region. In the last two years we've helped Balaji Telefilms in India launch ALTBalaji, STAR in Malaysia launch Dimsum and BHD in Vietnam launch Danet. Our solutions and services have enabled these traditional content studios and media companies get ready for their next major growth phase, launching and succeeding in Internet TV,” said Reuben Verghese, Diagnal CEO.
“The Diagnal team has been working in the Internet TV industry for over ten years during which time we have helped launch a number of successful services. We've synthesised these learnings into Diagnal Engage, a software platform that helps Internet TV companies reach new audiences and engage existing audiences more effectively. We are really proud to get the full commercial launch underway at IBC and the early feedback makes me confident that Diagnal Engage will be a real game changer for our customers."
Make sure you visit Diagnal at IBC Show 2017 to see the latest products and solutions on display (Hall 14, Stand N02 – Amsterdam, 15-19 September 2017).
Note to editors: If you would like to make an appointment to meet Diagnal at IBC 2017, please contact Chloe Mannino-Jeatt, chloe.mannino-jeatt@platformcomms.com, +44 (0)207 486 4900
About Diagnal
Founded in April 2015, Diagnal is a specialist provider of services and solutions for the Internet TV industry with a strong track record of delivering positive business outcomes for its customers. Diagnal solutions include; IMAGINE, a proven UIUX design methodology; CREATE an applications development and systems integration solution to launch Internet TV services at scale; KNOW, an event tracking and big data analytics solution and ENGAGE, which drives user growth through an innovative marketing platform.