EpicTV Selects Tvinci and Accedo to Power Pan-European Adventure Sports Streaming Service

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Tel Aviv(03 May 2012)

EpicTV, a service fully funded by Finnish telecommunications and ICT service company Elisa, announced today that it has selected Tvinci, the Pay-OTT platform provider, to power its pan-European service for multiple connected devices. EpicTV provides a destination for an audience interested in adventure sports. The deployment of Tvinci's Pay-OTT platform for EpicTV enables the delivery of a personalized, consistent viewing experience across iPad, Android, PC and connected TV, the latter powered by Tvinci's partner Accedo, the leading enabler of interactive applications for IPTV and SmartTV.

"We are focused on providing new experiences and delivering TV services for the future where people watch content that is specific to their interests, and on whatever device they want," said Panu Lehti, Head of EpicTV and VP, Business Development at Elisa. "We are delighted to work with Tvinci and Accedo on this project. Within a very demanding time frame, they knew how to enable us to meet consumer demand and understood the complexity we faced in packaging content for different devices, protecting it with DRM e.g Microsoft Playready and effectively charging for it. The platform we have deployed meets our requirements, and more."

EpicTV will serve a potential audience of tens of millions adventure sports fans in 15 countries, and will feature a Facebook-based freemium model and other viewer engagement methods. It offers a vast library of skiing, snowboarding, surfing climbing, mountain biking and base jumping video content.

"This deployment with Elisa serves to prove that operators are now realizing the power of OTT and that they must think clearly and strategically about who they are delivering to and how these people are consuming content," said Ofer Shayo, CEO, Tvinci. "Working with Elisa's EpicTV team is a real pleasure, as the two teams inspire each other with new ideas. The result of this effort is that EpicTV subscribers will enjoy a highly targeted and personalized cross-device experience on EpicTV from day one. We are very excited by this deployment with our partner Accedo for Elisa and look forward to seeing how it meets the needs of adventure sports enthusiasts across Europe."

"Regional and global content offerings can be cost-efficiently realized with OTT solutions," said Michael Lantz, CEO, Accedo. "Elisa has shown unprecedented innovation and strategic thinking with an attractive targeted content offering via OTT. Together with Tvinci, we're excited to bring this service to the market in a very short time frame."

The EpicTV service is delivered via Tvinci's award-winning OTT platform, which enables operators, broadcasters and media companies to offer users premium content across connected devices. EpicTV can seamlessly add devices centrally managed through Tvinci's OTT platform, and is expected to roll out on additional tablets, smartphones and connected TV brands within the next six months.

About EpicTV

EpicTV is a video-on-demand service for premium, feature-length adventure films. For only €6.90 per month, subscribers in 15 European countries get unlimited access to the best films ever made on skiing, snowboarding, surfing, climbing, mountain biking, BASE jumping and more. Subscribers can access EpicTV from PCs, connected TVs, tablets and smart phones.

EpicTV is fully funded by Elisa, a telecommunications and ICT service company. In 2011, Elisa's revenue was €1.53 billion and employed 3,750 people.

To add a little adventure to your life visit: www.epictv.com

About Tvinci

Tvinci's award winning Pay OTT TV platform enables operators, broadcasters and media companies to offer users linear content, catch-up TV and VOD on multiple devices. Customers using Tvinci's solution stream premium content across connected TVs, tablets, PCs, smartphones, internet enabled STBs and game consoles, and monetize it through multiple business models and ads.

In an increasingly mobile world the company is constantly extending its device reach, incorporating connected TV and tablet apps as part of its solution. Tvinci's platform has been specifically designed to answer the new needs that arise from the multiplicity of devices used to consume media within the household.

End users enjoy Tvinci's unmatched device availability as well as the personal and social tools added to enhance the video experience. Tvinci has been delivering customizable, high-end solutions worldwide for leading brands such as Orange and MTV since 2007.

For more information visit: www.tvinci.com

About Accedo

Accedo is the leading enabler of Smart TV and IPTV applications. Accedo provides applications, tools and services to media companies, consumer electronics manufacturers, and TV operators globally, to help them deliver the next-generation TV experience. Accedo's cloud-based platform solutions enable customers to cost-efficiently roll out and manage application offerings and stores for multiple devices and markets.

Accedo is a privately held company founded by telecom and media entrepreneurs Michael Lantz and Fredrik Andersson. Accedo is headquartered in Stockholm, Sweden with branch offices in London, Madrid, Mountain View, Hong Kong and Sydney.

For more information visit: www.accedo.tv