Norsk by id3as Unveils Enhancements Including NDI Support, Multiview, and Cloud Availability at NAB 2025
Powerful new capabilities further enable live event producers, broadcasters, and streaming platforms to streamline workflows, reduce production costs, and deliver higher quality viewing experiences.
Beaver Dam, WI(02 Apr 2025)
Norsk by id3as will showcase significant enhancements to Norsk Engine and Norsk Studio at the 2025 National Association of Broadcasters (NAB) Show in Las Vegas, April 6-9. The powerful new capabilities further enable live event producers, broadcasters, and streaming platforms to streamline workflows, reduce production costs, and deliver higher quality viewing experiences.
"These enhancements reflect our commitment to providing solutions that address real business challenges facing today's broadcasters, distributors, and live event producers," says Adrian Roe, co-founder and CEO of id3as. "By focusing on workflow efficiency, deployment flexibility, and cost optimization, we're helping our customers maximize their production capabilities while controlling expenses."
NAB attendees are invited to experience these capabilities firsthand at booth W2873, where the Norsk team will demonstrate how these new features translate into tangible business benefits.
NDI Support
Norsk's NDI support for both input and output allows production teams to seamlessly integrate with existing industry-standard workflows, eliminating costly hardware investments and reducing technical barriers to entry. This integration enables producers and rightsholders to leverage their current infrastructure while expanding production capabilities.
Multiview
Norsk’s new multiview feature revolutionizes production efficiency by providing comprehensive monitoring and instant source switching in a single interface. This dual-purpose capability serves both production teams and viewers, allowing for:
- Real-time production monitoring and decision-making
- Reduced staff requirements through simplified workflows
- Enhanced viewer experiences with customizable output layouts
Google Cloud Platform Availability
Customers have always been able to run Norsk Studio in any cloud in a BYOL (bring your own license) arrangement. Now, Norsk Studio's availability directly on Google Cloud Platform gives media organizations unprecedented deployment flexibility. This cloud-native approach provides:
- Optimized infrastructure costs through pay-as-you-go models. Norsk Studio is available by the hour on GCP – that flat rate is an industry first for this type of technology.
- Scalability to meet fluctuating demand without capital expenditure
- Geographic distribution for improved regional performance
- Enhanced reliability through redundant infrastructure
Akamai Cloud Availability, Including Support for NETINT Quadra VPU
Norsk has long had support for NETINT’s Quadra VPU and now it’s easier to access than ever through Studio's support on Akamai Cloud. The VPU-enabled instances deliver exceptional encoding efficiency, reducing bandwidth costs while maintaining superior video quality. This combination enables customers to achieve significant operational savings without compromising viewer experience. Norsk Studio is available with a BYOL model on Akamai Cloud, and can be used with or without hardware acceleration.
Akamai will be demonstrating Norsk Studio taking advantage of NETINT’s hardware acceleration in the Akamai Lounge at NAB, W234LMR, Level 2.
About Norsk by id3as
Since 2011, id3as has built custom video workflows for some of the world's leading broadcasters and enterprise firms including DAZN, Notified, and Arqiva. id3as' solutions are self-healing and "good on a bad day," continuing to run even when cloud providers or on-prem servers fail. In 2023, id3as introduced Norsk Engine, an SDK-programmable, dynamic, live media engine for building live streaming workflows (multiple sources, multiple outputs, and a variety of transformations in between, including picture-in-picture, browser overlays, automated transcription, etc.). In 2024 the company launched Norsk Studio, the industry's first no-code live media workflow server, featuring a graphical drag-and-drop UI that, out of the box, delivers all the essentials for implementing high-quality media workflows using Norsk Engine.
For more information contact:
Eric Schumacher-Rasmussen
CMO, id3as
eric@norsk.video