Proximus extends partnership with ThinkAnalytics to power its new Pickx UX

Proximus continues to enhance its Pickx IPTV and OTT service. As Belgium’s largest telco with 1.7 million TV customers, Proximus is using Think360 on all platforms: Android TV and other STBs, Apple TV, and mobile. ThinkAnalytics and Pickx will drive furth

London, UK(21 Mar 2023)

Proximus, Belgium’s leading digital service provider with 1.7 million TV customers, has extended its partnership with content discovery and viewer lifecycle management leader ThinkAnalytics to power its Pickx IPTV and OTT service across all platforms including Android TV and other deployed STBs, Apple TV, as well as iOS and Android mobile devices.

Raphaël De Beys, TV Platforms and Chapter Area Lead at Proximus, said, “Having worked closely with ThinkAnalytics over five years, we are pleased to extend our successful partnership. Think360 delivers advanced search and content discovery as we focus on increasing user satisfaction and loyalty on Pickx. We have already seen the power of how personalized recommendations drive viewers to content, increasing engagement, and we look forward to Think360 delivering deeper levels of personalization and a truly dynamic user experience.”

Since its 2020 launch, Pickx has been honored with several prestigious industry awards, including winning the CSI Award for Best TV User Experience 2020 and the UX Award at VideoTech Innovation Awards 2021.

Richard Dowling, SVP Consulting at ThinkAnalytics commented, “Our continued collaboration with Proximus is powering one of the most intuitive and intelligent user interfaces available today. Not only does the service feature linear TV, YouTube and popular streaming services such as Netflix, but it also allows viewers to create their own virtual TV channel, based on Think360’s recommendations. With our advanced AI, machine learning and voice search capabilities underpinning Pickx, combined with editorial curation and A/B testing, we ensure that Proximus can react quickly to viewing trends resulting in increased engagement.”

For over 15 years ThinkAnalytics has grown to become the leader in content discovery and viewer lifecycle management. Viewers’ interests and previous viewing behaviour are analyzed using advanced AI and machine learning techniques to help them find new content they want to watch quickly and easily. Customers see a strong uplift in viewer engagement and satisfaction following deployment, as well as increased ARPU. The ThinkAnalytics content discovery platform is complemented by editorial curation and real-time big data analytics made possible by the ThinkInsight platform.

About Proximus

Proximus Group (Euronext Brussels: PROX) is a provider of digital services, communication and ICT solutions operating in the Belgian and international markets.

Proximus aims to build the #1 gigabit network for Belgium, combined with technology assets that enable digital ecosystems, while fostering an engaging culture and empowering ways of working. These exceptional strengths pave the way to deliver long-term value for stakeholders; they allow Proximus to contribute to an inclusive and sustainable digital society, delight customers with an unrivalled experience and achieve profitable growth both locally and internationally.

In Belgium, Proximus’ core products and services are offered under the Proximus, Mobile Vikings and Scarlet brands. The Group is also active in Luxembourg, under the brand names Tango and Telindus Luxembourg, and in the Netherlands through Telindus Netherlands. The Group’s international carrier activities are managed by BICS, a leading international communications enabler, one of the key global voice carriers and the leading provider of mobile data services worldwide. With Telesign, the Group also encompasses a fast-growing leader in authentication and digital identity services, serving the world’s largest internet brands, digital champions and cloud native businesses.

With 11,634 employees, the Group realized an underlying Group revenue of EUR 5,909 million end-2022.

For more information, visit www.proximus.com & www.proximus.be.

About ThinkAnalytics

ThinkAnalytics is a world leader in AI-based content discovery and viewer analytics with its Think360 product suite, which enables video service providers, studios, broadcasters and media companies to deliver personalized experiences to their users. Delivering content discovery and viewer insights to over 85 service providers serving approximately 450 million subscribers in 43 languages with 8 billion recommendations per day, ThinkAnalytics is the largest independent content discovery platform. Customers include Liberty Global, Vodafone, Deutsche Telekom, DirecTV Latin America, HBO Max, Sony Bravia, Bell Canada, BritBox International, Crunchyroll, Astro, Intigral, MBC, OSN, Proximus, Rogers, Sky Mexico, Tata Play and TELUS.

Proven results show a significant uplift in viewer engagement, reduced churn and lower operation costs. Its complementary ThinkAdvertising solution creates contextual intelligence about viewers for hyper-targeted audience segmentation by blending first-party behavioral data with enriched metadata to create new advertising revenues. ThinkAnalytics boasts an Emmy Award for Technology and Engineering for excellence in engineering creativity. Privately held, ThinkAnalytics is jointly headquartered in Los Angeles and London.