ThinkAnalytics to power personalisation, drive engagement, and increase monetisation on mewatch
Mediacorp, Singapore’s largest content creator and national media network, has selected the Think360 personalised content discovery and viewer engagement platform for its OTT streaming service
London, UK(25 Apr 2023)
ThinkAnalytics, a world leader in personalized content discovery and hyper-targeted advertising solutions, today announced that Mediacorp, Singapore’s largest content creator and national media network, has selected the Think360 personalised content discovery and viewer engagement platform for mewatch, its OTT streaming service.
This will support Mediacorp’s strategy to drive viewer engagement by offering viewers personalised and relevant content from its rapidly growing content library, with support for Chinese, English, Malay and Tamil content.
Increasing video views, viewing times and driving return visits are key benefits that Think360 brings to mewatch. Personalising experiences dramatically affects how much content viewers watch, their perceived value of the service, and increases monetisation opportunities.
ThinkAnalytics is providing a fully managed service running on AWS for mewatch, delivering personalised live and on-demand entertainment, sports and news content across multiple platforms and devices.
Think360 was selected because of its breadth of personalisation capabilities, support for multiple languages, recommendations and content intelligence, plus speed to market. As a trusted partner with relevant expertise and experience, ThinkAnalytics is well positioned to support mewatch in driving user experience and viewer engagement across its state-of-the-art OTT platform.
Samuel Sweet, CEO International at ThinkAnalytics, said, “We are extremely proud to work with Mediacorp to bring the most comprehensive and engaging experiences for its millions of users. Think360 guarantees a unified, personalised experience across all screens making it easy to find content from one of the region’s largest content creators.”
About ThinkAnalytics
ThinkAnalytics is a world leader in AI-based content discovery and viewer analytics with its Think360 product suite, which enables video service providers, studios, broadcasters and media companies to deliver personalized experiences to their users. Delivering content discovery and viewer insights to over 85 service providers serving approximately 475 million subscribers in 43 languages with 8 billion recommendations per day, ThinkAnalytics is the largest independent content discovery platform. Customers include Liberty Global, Vodafone, Deutsche Telekom, DirecTV Latin America, HBO Max, Sony Pictures Entertainment (SPE), Bell Media, BritBox International, Crunchyroll, Astro, Intigral, MBC, OSN, Proximus, Rogers, Sky Mexico, Tata Play and TELUS.
Proven results show a significant uplift in viewer engagement, reduced churn and lower operation costs. Its complementary ThinkAdvertising solution creates contextual intelligence about viewers for hyper-targeted audience segmentation by blending first-party behavioral data with enriched metadata to create new advertising revenues. ThinkAnalytics boasts an Emmy Award for Technology and Engineering for excellence in engineering creativity. Privately held, ThinkAnalytics is jointly headquartered in Los Angeles and London.