Tvinci Extends Pay-OTT Video Platform to Tablet Devices

Increases reach of paid OTT content across wider portfolio of devices

Tel Aviv(01 Dec 2010)

Tvinci, the Pay-OTT video platform provider, today announced that it has expanded its OTT TV offering for deployment on tablet devices. The company has launched customized video storefront applications for the iPad and the Samsung Galaxy Tab, and offers MediaHub and MediaStore APIs for customers and partners to customize their own application for additional tablets and other devices.

"The successful tablet apps of BBC, HBO, Netflix and others show that the tablet has rapidly become a game changing device. With constantly growing market penetration, intuitive interfaces, mobility, HD capabilities and optimal screen size for a single viewer, tablets are particularly compelling when it comes to content consumption," said Yonatan Sela, VP Marketing, Tvinci. "Recent industry forecasts for the growth of the OTT market are extremely positive and, in combination with the rapid rise in the popularity of such devices, consumers are going to increasingly want to watch their content anywhere they are, on any internet-enabled device."

When Tvinci releases a new storefront application its customers benefit from the opportunity to expand their video services to additional devices. This upgrade to the service is seamless, as customers continue to use the Tvinci MediaHub and MediaStore in order to control the content and business models they offer end users across devices. The Tvinci MediaHub is the core of Tvinci's platform, used for the management of video content, business rules and users on any internet device. MediaStore is the consumer interface for Tvinci's Pay-OTT video platform, designed to offer each user the videos that he or she is most likely to purchase.

"On Android-based tablets, video is often viewed using a Flash player, making the expansion of an existing OTT TV service to these devices even easier for most companies. Various usage models are supported, including subscriptions that ensure that each tablet is attributed to a particular user," said Avidan Lamdan, Chief Technology Officer, Tvinci. "At Tvinci we are committed to creating a consistent, personalized content consumption experience across any screen, and we therefore continually strive to enrich our portfolio of supported devices. This latest development of the Tvinci Pay-OTT video platform does just that."

Yonatan Sela, VP Marketing, Tvinci, is presenting on the subject of ‘Pay OTT Platform: Creating Tangible Value Proposition for Subscribers with OTT TV' at the OTTtv World Summit, December 7, Paddington Hilton Hotel, London.

About Tvinci
Tvinci is a Pay-OTT video platform provider that enables the management of content and the enhancement of the user experience. The company specializes in solutions for content owners, pay-TV & multi-play operators that aim to generate revenues online from premium content displayed on any internet connected device. Tvinci has been operating since 2007 and has an established reputation among leaders in the field of providing technology for content distribution Over-the-Top brands across Europe, the US and Latin America, including MTV and Orange, provide Pay-OTT video services powered by Tvinci. For more information visit: www.tvinci.com