Zixi Announces Appointment of Marc Aldrich as Chief Executive Officer
Aldrich brings an extensive background in growing media technology businesses
Outgoing Zixi CEO Gordon Brooks will remain active as Executive Chairman
Waltham, MA(10 Sep 2024)
Zixi, the leader in IP-based high-value live video transport and observability software, today announced the appointment of Marc Aldrich as Chief Executive Officer, effective October 1, 2024. Marc succeeds CEO Gordon Brooks, who has led Zixi for more than seven years and established Zixi as the market leader in delivering live video over IP at scale and will remain actively involved in the business as Executive Chairman. Zixi is backed by Boston-based software private equity firm Clearhaven Partners since its transaction was announced in June 2024.
Aldrich brings extensive experience in scaling technology businesses. Prior to Zixi, Aldrich was CEO of ThinkAnalytics, and previously served as General Manager of the Media & Entertainment Industry Business Unit within Amazon Web Services where he built and led the development of AWS’ M&E Industry business for five years. Prior to AWS, Aldrich led the Americas sales region for Cisco’s Global Service Provider Segment. In this role, he was responsible for Cisco’s service provider strategy and business relationships for Cable, Telco, and Media customers as well as related channel partnerships and go-to-market segments. In addition to his direct role, Aldrich held global responsibility for Cisco’s Service Provider video architecture, strategy, and global go-to-market. Aldrich has built a strong reputation in the industry for customer-centricity and business transformation.
“Zixi has already built a reputation for innovation and reliability supporting high-value media workflows across our industry,” said Gordon Brooks. I worked closely with Marc for five years while he was at AWS and experienced his integrity and broad industry knowledge firsthand. “Marc’s experience is exactly what we sought to propel the business into next-level growth. I look forward to my close collaboration with Marc and continued partnership with the Clearhaven Partners team.”
“I’m delighted to welcome Marc to Zixi as CEO,” remarked Michelle Noon, Founder and Managing Partner of Clearhaven Partners. “His experience scaling media technology businesses is a perfect fit for Zixi at its current growth inflection point. I’m equally excited to continue to work with Gordon Brooks in his capacity as Executive Chairman. Over nearly the past decade, Gordon has been instrumental in Zixi’s innovation and growth across broadcast, enterprise, OTT, and other market segments and the Company will continue to benefit from his insights and perspective.”
“It’s an honor to join Zixi as CEO,” said Marc Aldrich. “I’ve known and admired Zixi for many years, notably in my prior role at AWS. Zixi’s differentiated software has widespread applicability for reliable, cost-efficient software supporting media transport workflows and orchestration of high-value content. There’s enormous, continued potential for Zixi in its next phase as we expand market presence and drive adoption to support our customers’ business objectives. I look forward to working with Clearhaven Partners and Gordon as we embark on this next chapter.”
Zixi’s Emmy-winning software platform brings live broadcast-quality video to the world. Zixi is trusted for abstracting the complexity of IP contribution and delivery with full telemetry coupled with AI and advanced analytics for unmatched reliability. Zixi’s software solutions provide end-to-end live IP video delivery at ultra-low latency with orchestration of complex workflows and advanced monitoring across connected nodes to 1400+ customers and 400+ integrated partner offerings to enable reliable broadcast-quality video delivery over any IP network for broadcasters, enterprises, OTT video providers, sports leagues and franchises, service providers, cable operators and telcos around the world. Zixi’s software enables ultra-reliable and scalable performance for the most discerning customer ecosystem including Amazon Prime Video, AWS Elemental Media Connect, FOX, Fubo, MLB, Net Insight, Netflix, NHL, Paramount, Roku, Sinclair, SKY, Univision, Wurl, YouTube TV and hundreds of additional leading media and entertainment organizations globally.
In the current M&E environment where organizations seek efficiency and improved profitability, Zixi demonstrably provides the lowest total cost of ownership (TCO) for large-scale IP video delivery deployments through its innovative software, resulting in? up to 60% lower egress costs. Dramatic improvements in high-performance networking leverages DPDK to achieve significant throughput efficiency improvements while utilizing only a fraction of the processing power by bypassing the operating system to communicate directly with the network card resulting in 40x throughput performance compared to open-source options. In addition, Zixi software runs on Graviton ARM 3 processors? with an incremental reduction of up to 40% compute costs in AWS realized. These tangible cost savings allow Zixi customers to redeploy their budgets to the creation and monetization of new content acquisition, develop new business models and opportunities to generate revenue for their businesses.
The Zixi team will be exhibiting these capabilities this week in Amsterdam at IBC 2024, to learn more and schedule a meeting please visit Zixi at IBC 2024.
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