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castLabs achieves OM SDK certification by IAB Tech Lab
castLabs receives Open Measurement Software Development Kit (OM SDK) integration certifications for Mobile App and Web Video by the IAB Tech Lab.
Berlin(14 Oct 2024)
BERLIN, October 14, 2024 – castLabs, a global pioneer in premium digital video technology, is proud to announce that it has received Open Measurement Software Development Kit (OM SDK) integration certifications for Mobile App and Web Video by the IAB Tech Lab.
This certification reinforces castLabs’ commitment to providing accurate measurement, easy implementation, cross-platform compatibility and transparency for the addressable tv advertising ecosystem.
The OM SDK certification allows third-party viewability and verification measurement for ads served to web video and native apps without requiring multiple SDK integrations or the use of VPAID (Video Player-Ad Interface Definition), ensuring compliance with latest advertising measurement standards.
“Earning OM SDK certification is a crucial milestone in our ongoing mission to provide our customers with the tools they need for transparent and trustworthy ad-supported streaming experiences.” said Christophe Kind, Partnerships & Market Development Lead at castLabs. “This certification ensures that our customers can utilize industry-standard measurement tools, enabling better decision-making and improving advertising performance.”
“We are thrilled to have castLabs added to the growing list of companies certified for OM SDK” said Jarrett Wold, VP of Member Solutions, Services and Compliance at IAB Tech Lab. “This certification demonstrates castLabs’ commitment to building an ecosystem where buyers have flexibility in the measurement partners they choose to work with and further improve our industry’s interoperability. Congratulations to the castLabs team on this certification.”
The certification applies to castLabs’ PRESTOplay and PRESTOads SDKs for Web, Android, and Apple platforms, reinforcing castLabs’ position as a trusted partner for ads-supported video streaming services. By aligning with IAB Tech Lab’s standards, castLabs helps its partners and customers stay ahead in the evolving streaming landscape. castLabs now ambitions certification for the CTV (Connected TV) environments starting next year with Android TV and tvOS.
For more information about castLabs’ PRESTOplay and PRESTOads SDKs, and how they can improve inventory value while cutting your costs, visit castlabs.com.
About castLabs
castLabs is a leading pioneer of software and cloud services for digital video markets worldwide to easily enable premium content streaming. Their range of applications and services are designed to help businesses deliver high-quality video experiences through protected content playback over a large selection of devices and platforms. castLabs solutions include DRMtoday multi-DRM and CAS licensing, feature-rich PRESTOplay cross-platform players, Video Toolkit cloud encoding, single-frame forensic watermarking, Widevine device and app certification, secure WebRTC end-to-end delivery, as well as expert technical consulting. Learn more at castlabs.com.
About IAB Technology Laboratory
Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and Project Rearc initiative for privacy-centric addressability. Board members/companies are listed at https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/. For more information, please visit https://iabtechlab.com